Now that I have prefaced you with the story of how I got this so-called dream job, I want to explain what I actually do on a day-to-day basis. I tell everyone, and I will tell you, there is not a single thing you could have told me to prepare me for all that this job expects. The wine sales job I had envisioned before moving to Orlando included me going into fine wine shops and specialty stores trying to convince them to buy my specific wine. Boy did I have that all wrong.
I have 3 large Wal-Marts, 2 Winn Dixie’s, 3 Publixes, a Dollar General and numerous gas stations. A typical day, let me rephrase that, there is no typical day in the wine business, each day is filled with more obstacles than the next and *fun* little surprises along the way. Now, before I get too far into this, it may seem as if I am complaining, unhappy and maybe even ungrateful for my job. But that is not the case my friends. I have learned more about the real world in the past 2 and a half months than I thought was possible, I went from not knowing a thing about the wine business and how it works to feeling like an expert. This job is simultaneously humbling and rewarding. But let’s get on with the good stuff first before I start talking about how great my job is.
I typically wake up around 6am and refresh my pocket advantage aka handheld or SFA (looks much like a late 2000 cell phone and its purpose serves for me to make my orders on, check my route list, view order histories…etc.. its my life). I drink a full cup of coffee and eat breakfast on the way to my first account, wally world. Typically, I wear pressed dressed pants with a short-sleeved collared shirts in an array of colors, with the except of NAVY BLUE. Why you ask? Let me tell you. Hypothetically speaking, if I had a dollar for the number of times a lost soul has approached me and asked me where something is in Wal-Mart, I would have quit this job many moons ago and moved to the Caribbean to become a bum. Despite the fact that I no longer wear navy blue, the questioning continues. And just by the by, it only happens in wal-marts, not any other accounts, bewildering I might add.
Alright, continuing onward, there are 3 types of days in my company: Ordering days, Pack-out days (wine to shelves) and servicing days. In my opinion, ordering days are the most difficult bc I have to hit all my accounts and have all my orders input into my pocket advantage by 5pm. Initially you make think this seems like a breeze, going into each account, typing in an order and PEACE OUT HOLMES!! Nope, unfortunately not the case. Hunting down a manager is like a search for the Holy Grail, and then once you find them, getting just 2 seconds of their time to present your AWESOME, INCREDIBLE, CAN’T GO HOME WITHOUT IT deal… is another challenge. Why should they buy MY wine, there are 4 other vendors in the account, many who have been in these accounts for over 5 years and are probably my parents age. Intimidating? I think not. Just that much greater of a victory when I dominate them.
Now lets move along to pack-out days. Some accounts may have 60 case pack-outs which can take me hours to do, loading each case on a cart, wheeling it out to the floor and then placing each bottle of the shelve. Or there are days when I sold in a 120 case display, which is money money money in my pocket, but then I have to build it. My most prideful display thus far is my colorful barefoot in the month of October. I sold the most Barefoot wine out of everyone in my company for the month. PROUD DAY, yes I’ll shout it out loud.
JiLLy’s DisplaY FoLks!
Drink that Barefoot peeps! My favorite varietal is the pinot noir, their newest flavor! Try it today (this is a limited time offer and only includes one bottle per customer SYKE, buy it in bulk!) This display took me about 3 hours to build and digging through it to refill it takes another chunk of my time each week.
Alright, so now to service day. On service days I there are no orders going out, or coming in. Easy? Not so fast eager beavers, there is always backstock (my inventory of wine not on the floor consisting from 1 case to one palette of wine depending on the account size) to be worked. I know I am throwing a plethora of vocab at you at you in a single post, but try to bare with me.
Okay, so this doesn’t seem all that bad or stressful you say, ha, ok now I am going to list, in no particular order, all the things that can go wrong at an account. ALL of which have happened to me once or twice… ok, maybe even multiple times.
1. ORDER REFUSED- the dreaded refusal. I often do not sleep at night in fear of refusals, this is when all of the wine that you ordered is put on a truck and attempted to deliver to an account and the receiver refuses it for a number of reasons, I’ll name a few common ones: One manager wanted it, the other didnt-The manager whom you sold it to was off and didn’t relay it to his counter part-There was a certain product on the order that they didn’t particularly want, for whatever reason-Too much backstock-The account thought they were getting rid of wine (yes this really happened)- Bitter receivers who want me to fail at life (TRUE STORY, but he actually got in trouble)- If it is inventory or audit day (oops?)-Or they might think you just ordered too much. The list is on-going, but Ill end it right there.
2. Displays being taken by another wine vendor. You come into an account, smile on your face bouncing along, and then WHACK, there is a spread of oakleaf (not my brand) invading the floral section that was Kendall Jackson (my brand also) yesterday. Better scurry to find out how this happened before boss man sees it…
3. A buyer telling you your brand sucks and doesn’t sell. Thank you nice person, how thoughtful, but guess what?? My brands do sell, just maybe not at your ghetto store- BOO YA!
4. Another wine vendor stealing your “facing” i.e. take your wine off the shelf, hide it somewhere in the store and bring in their new product. That’s a fun one.
5. You walk into an account and a manager is mad at you/doesn’t like you for no apparent reason. I understand in the real world there are always going to be people whom you do not get along with. But I believe you should give everyone a chance, even greedy wine vendors who want to stock up your store 🙂
The list continues but I think I have covered my bases for now. Okay….. so I say all that to say this… I am frequently asked, “Had you of known this is what the job would be like, would you have taken it?” And I always respond, even when I do not 100% believe it, “Yes, I would take it a hundred times over and over.” And I say that because at the end of the day when I have made a big sale, or built and awesome display to email out to the biggest of the bosses, I feel accomplished and rewarded. This is the most humbling experience I have ever gone through and do not regret a day of it (even though some of you might beg to differ!) I am happy and cannot wait to see what this journey has in store for me.
That’s enough wine talk for now—
PEACE, LOVE, and WINE!!!!
Daily Shout Outs
My parents – for being so supportive in so many different ways with this move to a new place and my new career.
Barefoot Wine – For selling so well in my accounts and making me NUMERO UNO
My iPhone – Whom I have a legit relationship with. The amount of emails, calls and even texts I deal with on a daily basis from accounts and bosses would be entirely impossible to deal with if it werent my do-it-all phone.
Reply